Europe Analytica set to welcome Mathilde Fiquet to the team in January 2021

November 19, 2020

 

 

We are thrilled to announce today that as of January 2021 Mathilde Fiquet will join the Europe Analytica team as Account Director and Head of Office.

 

Mathilde will also be fulfilling the role of Secretary-General for The European Audiovisual Production Association (CEPI), one of Europe Analytica's most important clients. 

 

Mathilde joins us from the Federation of European Direct and Interactive Marketing (FEDMA) where, as Director-General, she led FEDMA's advocacy engagement with the EU institutions on policy issues such as the GDPR, the ePrivacy Regulation and digital advertising. 

 

In addition to her responsibilities for FEDMA, since 2014 Mathilde has been the Vice-Chair of the European Interactive Digital Advertising Alliance (EDAA) and, since 2013, the Treasurer of European Advertising Standards Alliance (EASA). With leading roles in these associations, Mathilde is well versed in the critical issues affecting the online sector and has a thorough understanding of the key actors in the industry. 

 

Moreover, Mathilde has a long track record of speaking at high-level events such as the Global Privacy Summit, the Digital Advertising Alliance Summit, and at many forums organized by the European institutions.

 

Speaking of her move to Europe Analytica, Mathilde said: "I am really excited to join Europe's Analytica's team of talents starting January, as well as the management of CEPI. The Audiovisual industry is in the process of reinventing itself in the face of many challenges, and I am looking forward to bring in my knowledge in data and digital to support this transition. Europe Analytica's expertise in the cultural and creative industry makes it the perfect home for the next step of my professional career."

 

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